Why mobile learning should be on L&D managers’ priority list

For years, adult education took place in classroom settings in conference rooms only. But things have changed and will change even more rapidly in the future.

Although multinationals have embraced e-learning long ago, many smaller companies have not even taken the first step to start with e-learning, and maybe they should skip that intermediate stage all the way.

Mobile learning and, more specifically, micro-learning is a better solution to develop staff than e-learning has ever been. Information does not always come in large chunks anymore; it comes in tiny pieces that are easily digestible called “snippets” or “nuggets”.  

Gamified micro-learning has revolutionized learning by making it more fun, engaging, and convenient.

As mobile devices are on the rise in our everyday lives, companies are looking for ways to deliver learning programs on mobile devices. Outside of work, people are connecting through phones and tablets and they expect a similar experience at work. The on-the-go workforce is used to tapping and swiping their way to more information, and if your training solutions aren’t mobile-accessible, employees may find their own solutions to training challenges. If one of those solutions is watching a video on YouTube about a topic that’s related to compliance, this could create more challenges.

Please take a look at the following facts.

  • Millennials will make up 50% of the workforce by the end of 2020. And within 10 years from now, 75%.
  • 97% of millennials (in the 18-34 years age bracket) use smartphones and they have the highest mobile usage (20% of them are mobile-only users). A paltry 3 percent consume content only on a desktop device.
  • The average attention span of the Millennial generation is 90 seconds. L&D specialists agree on the fact that traditional training courses, that are designed for long periods of concentration, are not very effective for modern learners with a short attention span.
  • A significant amount of our daily lives are spent on devices, with smartphones
    leading the way. Those who use a smartphone spend almost three hours
    per day on it (!),
  • According to a study by Michaels & Associates, 46% of people using mobile learning use it in bed before they go to sleep and 52% after waking up.
  • 66% of people use their phone more than their laptop/PC.

We must conclude that e-learning systems that were originally designed for desktop usage fall into disgrace with modern learners.

Many L&D professionals are wrestling with low usage of e-learning platforms. The problem with these platforms is, that people are too busy to do their exercises or assignments. There are always issues to take care of with higher priority than e-learning and, if learners don’t actually plan learning in their appointment books, they will simply forget it. And the fact that many people experience e-learning as boring doesn’t help of course.

Allencomm.com predict that the market for mobile learning has a compound annual growth rate of 36% per year.  It will be a $ 70 billion industry by 2020.

58% of employees would be more likely to use their company’s learning tools if the content was broken up into multiple, shorter lessons.

A solution for the low the usage of e-learning systems can therefore be found in reorganising the content in smaller nuggets.

According to the findings of the 2015 Asia-Pacific Skillsoft survey, 72 percent of the participants reported increased engagement with mobile learning.

Making required training available on mobile devices would lead to a 40% increase of productivity.

Conclusion:

Think twice when you’re  considering to implement an e-learning platform for your organisation. Micro-learning / mobile learning is a must have.

Sources:

http://info.shiftelearning.com/blog/bid/331987/mobile-learning-stats-that-will-make-you-rethink-your-training-strategy

http://www.tecmark.co.uk/smartphone-usage-data-uk-2014

https://www.thinkwithgoogle.com/articles/device-use-marketer-tips.html

http://www.allencomm.com/blog/2016/04/rise-mobile-learning/