All essential topics that a salesperson needs, bundled in one program.


This sales training turns salespeople into sales professionals of all trades.


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Our sales training consists of separate "topics". This enables participants in our open training programs (blended or online) to join at any time. It enables us to develop customised sales training programmes in such a way, that they offer exactly what is needed.


From basic skills to advanced techniques


We offer the sales training of Train 'n Gain in three capacities.

  1. Economy: the first full-fledged online sales training that you can attend live. An excellent and affordable choice for everyone who practices the commercial profession,
  2. Professional: an open classroom sales training supplemented by online instruments. This is the best choice for individual salespeople or smaller teams (up to approx. 6 salespeople), who want to master any sales conversation,
  3. Premium: our tailored in-company sales training, that combines classroom-style training with online learning. This is the best choice for sales teams of approx. 6 salespeople and up, with a specific training need.

Never before sales training has been so flexible, result-oriented and efficient!


training program sales training

Handling resistance

In this training:

  • You learn about the different types of resistance.
  • You will learn how to avoid common wrong reactions to different types of resistance.
  • You become better at dealing with objections professionally by mastering twelve objection techniques.
  • Together with the trainer you will practice scenarios in which you have to respond to and deal with various kinds of resistance.

Investigating customer needs

In this training:

  • You learn about the different roles in the DMU.
  • You learn how to discover the buying motive, the communication style and the role of your conversation partner within the DMU.
  • You learn about the structure of the conversation and which questions you can ask at what time, in order to achieve the best result.
  • You will learn how to help customers prioritize their needs using the value triangle.
  • Together with the trainer, you will practise realistic scenarios in which you have to find out the needs and requirements.

Large account management

In this training:

  • You will use the Kraljic matrix to properly determine your position.
  • You learn about 'mutual sustainability' and how you use that in the interaction with large organizations.
  • You learn when and how to conduct conversations and build relationships at a higher level in the organization.

Closing the deal

In this training:

  • You learn about buying signals, how you recognise them and how you react to them.
  • Learn when and how to apply any of twelve powerful closing techniques, subdivided into green, yellow and red techniques.
  • You'll get an idea how to close in more complex sales situations with large DMU's.
  • You and the trainer will practise realistic scenarios in which you have to close the deal.

Convincing

In this training:

  • You learn about the six principles of persuasion of Prof. Cialdini.
  • We will teach you how to use the RIGHT technique to convert your product features into benefits easily.
  • Get practical tools and tips to apply Cialdini's principles and techniques, to become better at convincing in your own sales conversations.
  • You and the trainer will practise sales scenarios where convincing techniques come into play.

Negotiate excellently

In this training:

  • You will learn about your ZOPA and BATNA in a negotiation.
  • You learn which dimensions should be taken into account when doing a negotiation.
  • You learn about various negotiating styles and how you can respond to them.
  • You and the trainer will practise negotiation scenarios in realistic and confronting role plays.

DISC Communication styles

In this training:

  • You will understand how the DISC model works.
  • You can unveil your own DISC profile and discuss this.
  • You learn how to read and interpret a DISC report and graphs.
  • You and your trainer will practise sales scenarios in which the DISC model is helpful.
  • You will learn how to use the DISC model in communication, sales situations or the interaction between manager and subordinate.

Coping with procrastination and price negotiations

In this training:

  • You will learn what you can do to speed up the decision-making process.
  • You will become better in dealing with (poor) excuses and pretexts
  • You will get tools how you can help your conversation partner to convince the rest of his organisation of your product or service.
  • You and the trainer will practice realistic scenarios in which you have to deal with procrastinating behaviour.
  • You are going to practise the toughest price negotiations.

Price presentation

In this training:

  • You learn about price perception, product life cycle and pricing strategies.
  • You learn when and how you present the price in sales conversations.
  • You learn how to apply eight price presentation techniques.
  • You learn how to prevent price negotiations and if you really have to, apply valuable negotiation principles.
  • You and the trainer will practise realistic sales scenarios in which you have to present and defend your price.

Presenting and demonstrating

In this training:

  • We will help you to immediately get the attention of the audience and keep it.
  • You learn how to make demonstrations interactive and involve the audience.
  • We will discuss the structure of your presentation and the use of technical tools.
  • You will be put on the spot to present or demonstrate your product or service and you will receive valuable feedback.

Acquisition

In this training:

  • We discuss the various ways to find new customers.
  • You will learn how to get better results from your cold acquisition telephone calls.
  • Together with the trainer, you will develop a successful pitch.
  • We will teach you how to professionally open a sales conversation.
  • You learn what to do to make your LinkedIn mails more successful.
  • You and the trainer will practise scenarios in which you have to make an appointment and open the conversation.

Sell ​​the added value!

In this training:

  • You will learn how to determine the added value of your product or service.
  • Learn to convince your customers of your product or service through the Return on Investment (ROI).
  • You go into realistic role plays and practise tough cases with selling the ROI of your service or product.

Pipeline management and lead generation via LinkedIn

In this training:

  • You will become better at generating inbound leads.
  • You learn about the KPIs of your sales pipeline and how you improve the pipeline velocity.
  • Learn how to optimize your LinkedIn profile, improve your SSI, and get more leads and contacts for filling your pipeline.

Body language and conversation psychology

In this training:

  • You become more aware of your body language.
  • You will learn how to use body language to support your message.
  • We will discuss the psychology behind the conversation and how to use it in awkward situations, that seem to be impossible to lead to a good result.

Question techniques and listening skills

In this training:

  • You will learn about the conversational balance of the sales conversation.
  • You learn to apply ten powerful question techniques to control conversations.
  • You learn what listening levels are, and how you can use the BEYONCE model to become better at listening.

The shortest road to a better sales result!

Use our registration form if you want to register yourself or your sales staff in the "Economy" or "Professional" training. Or "Contact" us to discuss your requirements.

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