How do you prepare for an important presentation?

The November 2019 sales challenge was about the preparation for an important presentation.
Many people spend a lot of time on the content and cosmetic aspects of the presentation. And yet, this is not the most important aspect of the presentation.
A well known phenomena is, that details require most of your precious time, and at the same time this doesn't per se yield a better result of the presentation. Flying text, music, a video: it all costs an endless sea of time. And does the success of the presentation depend on it?
We call this the law of diminishing returns: the more time you spend on improving things that are already quite good, in proportion, the less it yields.

It is important to be externally oriented, not internally oriented.

When preparing a presentation, it is best to subdivide it into three areas: strategical, tactical and operational. Make sure that you spend sufficient time on all of these aspects!

De strategische voorbereiding

During the tactical preparation, you try to answer the question What?
Think about what you are going to do to reach your goal. Questions that need an answer are the location (yours or theirs)? Present or demonstrate? The time, duration, who will create and who will present (one or multiple people) etc.

The tactical preparation

During the tactical presentation you try to answer the question What?
Think about what you are going to do to reach your goal. Questions that need an answer are the location (yours or theirs)? Present or demonstrate? The time, duration, who will create and who will present (one or multiple people) etc.

The operational preparation

During the operational preparation you answer the question How?
What time will you be there to prepare yourself, your own equipment or theirs, what room set-up, invitations, name tags, questions during or after the presentation, the structure, the cosmetic aspects, which topics, etc.

On the 15th of November I deliver a live webinar about this subject, and all important ins and outs will be discussed. It is still possible to register!