Webinar: Large account management (Dutch)
24 September 2021 @ 09:00 - 10:00 CEST
One event on 17 April 2020 at 09:00
One event on 24 September 2021 at 09:00
If you manage a few larger customers, you will devote more time and attention to each customer, than if you serve a lot of smaller customers. Such a large customer requires a special approach. You will need to write an account plan, thoroughly investigate the DMU, create a contact matrix for multi-level sales activities and, if possible, establish contacts at C-level in the organization. This requires special insights and conversational skills, which are all covered in this webinar.
At the end of this live and interactive webinar, you'll get related assignments and theory in the app on your smartphone and you can practice with videos and cases during that month (or longer). This will help you to better retain the techniques and concepts and apply it automatically in real-life situations.
Of course you also participate in the weekly sales challenge. You are completely free to provide the best solution for a realistic sales situation.
Note: the stated time is Central European (summer) Time (CET / CEST).