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Open classroom training: Convincing (Dutch)

September 11, 2020 @ 1:00 PM - 17:00 CEST

|Recurring Event (See all)

One event on 11 September 2020 at 13:00

In this training you learn to present your solution to the customer in a structured way. Translating features into advantages that are in line with the customer's buying motive and communication style is central to this. The principles of Cialdini result in a very effective convincing technique, with which you can repeatedly let the customer say "yes".


  • Insight into the 6 principles of Dr. Cialdini
    • Reciprocity
    • Scarcity
    • Authority
    • Consistency
    • Sympathy
    • Social proof
  • The RIGHT convincing technique: apply it with your own product features
  • Practice with realistic hands-on situations

In half a day, not only the theory is dealt with, but also various role plays will be done (and recorded), so you can immediately experience how to apply certain techniques. Sparring with the other participants is always very much appreciated in these trainings courses! Working together with peers from other companies on cases, and finding solutions has a positive effect on the learning process.

At the end of the training, you will get the corresponding tasks and theory in the app and you can practice with videos and cases during that month (and after that as well). This will help you to retain the knowledge and skills and apply it instantly in real-life situations.

Of course you also participate in the weekly sales challenge where you are completely free to come up with the best solution for a realistic sales situation.
Approcximately 6 weeks later you can join the live webinar, so you will master everything about convincing!

This training is part of the blended Professional plan that covers a specific subject every month. It is accessible to subscribers of this training programme.


September 11, 2020
13:00 - 17:00
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Stichting Bouwhuis
Zilverstraat 69
Zoetermeer,South-Holland2718 RP
079 325 2252


Train 'n Gain | Paul Smulders