Why it is important to understand the various communication styles?
In business, it is essential to build rapport with people that we want to work with. Regardless of whether it is in sales, in teams at work or in private life, we will have noticed that people all react differently when we communicate with them. Rapport is a state of harmonious understanding with another individual or group that enables greater and easier communication. In other words, rapport is getting on well with another person, or group of people, by having things in common, this makes the communication process easier and usually more effective. Find more about building rapport here.
Some people like to talk, others like to listen. Some get angry quickly, others remain relaxed and don’t get angry quickly. Some people like social interaction with other people, others like to work alone. Some are confident, others are insecure.
There are many different mapping systems for communication styles, like Myers & Briggs type indicator (MBTI), Leary’s rose, the Enneagram, and DISC.
DISC is a well-known model and if you understand the basics, it is easier to communicate with all kinds of different people.
A DISC test is a questionnaire that lets you pick the most and least relevant answer option from various statements. The result is a report with values for the D, I, S and C style. Values can be above zero (you show a lot of the characteristics of each style) or negative (you show the opposite behavior). Your personal score on each of these 4 styles makes how you communicate.
In the following video, the DISC model is explained in just 3,5 minutes. Please take a look at it here:
By approaching people in a way that match their communication style, you will be more successful in sales, leadership, teamwork etc.
Want your people to find out their own DISC profile? Do the test and receive a comprehensive report about communication style, motivators, demotivators, strengths and weaknesses. More information.